Hills Balfour UAE

Dubai, UAE


Jumeirah Group

United Arab Emirates


Jumeirah needed to acquire new customers to fuel the growth of the group globally - and they needed to ensure that they book direct at the new To achieve this there were some long standing brand and communication issues to address and align.


A fully integrated campaign across multiple channels driven by a clearly defined proposition and incorporating an “always-on” re-targeting approach.


125 million page impressions

Over 10 million YouTube views
(number one hospitality brand globally)

300,000 unique visitors to

Chinese new visitors to  +92%

Russian new visitors to  +58%

Additional USD 22 million direct revenue in first 5 months

Jumeirah 1
Jumeirah 2
Jumeirah 3