Jumeirah needed to acquire new customers to fuel the growth of the group globally - and they needed to ensure that they book direct at the new jumeirah.com. To achieve this there were some long standing brand and communication issues to address and align.
A fully integrated campaign across multiple channels driven by a clearly defined proposition and incorporating an “always-on” re-targeting approach.
125 million page impressions
Over 10 million YouTube views
(number one hospitality brand globally)
300,000 unique visitors to jumeirah.com
Chinese new visitors to jumeirah.com +92%
Russian new visitors to jumeirah.com +58%
Additional USD 22 million direct revenue in first 5 months