AGENCY

Hills Balfour UAE

Dubai, UAE

CLIENT

Jumeirah Group

United Arab Emirates

SITUATION

Jumeirah needed to acquire new customers to fuel the growth of the group globally - and they needed to ensure that they book direct at the new jumeirah.com. To achieve this there were some long standing brand and communication issues to address and align.

Action

A fully integrated campaign across multiple channels driven by a clearly defined proposition and incorporating an “always-on” re-targeting approach.

Results

125 million page impressions

Over 10 million YouTube views
(number one hospitality brand globally)

300,000 unique visitors to jumeirah.com

Chinese new visitors to jumeirah.com  +92%

Russian new visitors to jumeirah.com  +58%

Additional USD 22 million direct revenue in first 5 months

Jumeirah 1
Jumeirah 2
Jumeirah 3