AGENCY
AIGO
Italy
CLIENT
Ryanair
Italy
SITUATION
In 2017 Ryanair announces 1 billion US$ investment and the opening of 44 new routes in Italy, its second most important market.
To present the news, a press conference was organized at the Ministry of Transport in Rome, attended by Michael O’Leary, Ryanair’s CEO, Hon. Graziano del Rio, Italian Minister of Transport, Vito Riggio, ENAC President .
Action
A quite intensive work of coordination of activities and protocol was done with the Ministry of Transports. The invitation was addressed to selected media and TV crews and a number of one-to-one interviews were arranged with Mr. O’Leary. The team handled the media coordination and monitoring during/after the event.
Results
Michael O'Leary’s declaration generated great interest among media. The coverage was quite impressive with approx 300 articles published, 4 TV broadcasts and an advertising value equivalent of €2.668M
