AGENCY

AIGO

Italy

CLIENT

Ryanair

Italy

SITUATION

In 2017 Ryanair announces 1 billion US$ investment and the opening of 44 new routes in Italy, its second most important market.

To present the news, a press conference was organized at the Ministry of Transport in Rome, attended by Michael O’Leary, Ryanair’s CEO, Hon. Graziano del Rio, Italian Minister of Transport,  Vito Riggio, ENAC President .

Action

A quite intensive work of coordination of activities and protocol was done with the Ministry of Transports. The invitation was addressed to selected media and TV crews and a number of one-to-one interviews were arranged with Mr. O’Leary. The team handled the media coordination and monitoring during/after the event.

Results

Michael O'Leary’s declaration generated  great interest among media. The coverage was quite  impressive with approx 300 articles published, 4 TV broadcasts and an advertising value equivalent of €2.668M

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