Related was founded in Denmark in June 2003 as a Nordic full service PR and marketing agency working mainly within the travel and tourism industry. We act as representatives for a number of destinations and handle all travel trade related matters as well. We work with all aspects of market communications, public relations, destination marketing and travel trade - on a strategic, tactical and operational level – in Denmark, Norway, Sweden and Finland.
We cover the entire spectrum from overall counseling and strategy development to the writing and distribution of information, acting on social media, and coordinating press trips. We raise sales, branding and marketing and we are responsible for trade shows, sales trips, booking of meetings and representation at the Leisure and MICE market.
Founder and CEO at Related
Henrik Koch is Related’s CEO – and has filled that position for the past 13 years. On top of that, he is a senior adviser to our international clients. He is the creative mind behind most of our campaigns, and he makes sure that our clients are kept on their toes with a constant flow of new ideas and inventive ways to brand their product or destination. He is based in Aarhus but travels a lot to meet with clients all over the world.
Henrik has great knowledge of both the tourism and tech industry, both internationally and in our home markets: Sweden, Denmark, Norway, and Finland. He keeps track of the rapid changes and is the key driving force behind our yearly surveys on travel trends and destination images in the Nordic countries – as well as our yearly Nordic press event TechBrief.