Develop a creative online social media campaign for Muskoka Tourism that would increase social media engagement and site traffic during the slower winter season.
RadonicRodgers Strategy+ developed the creative campaign, branding, animation story line, digital animations, marketing phrase, copywriting and microsite, and in conjunction with strategic partners executed a digital media buy and social engagement.
A short-running campaign of just over a month obtained phenomenal results. Site traffic doubled year-over-year, for same time period. Site visitations reached the same level as during summer peak traffic periods in the Muskokas during the traditionally slower winter period.