PacRim Marketing Group is an integrated marketing communications firm specializing in helping established hospitality and travel brands and organizations grow their share and spend of the Asian International Traveler market. PacRim President and Chief Executive Officer Dave Erdman founded the company in 1990 and started its online sister company, PRTech, in 2004.
To create further growth opportunities for clients in travel, hospitality, and tourism-aligned organizations, PacRim joined Tokyo-based Vector, Inc. Group in 2017. Vector, Inc. is one of the largest independent media communications firms in the Asia-Pacific region.
PacRim, PRTech and Vector Inc. leverage tourism and digital marketing strategies and proprietary technology to create growth opportunities for clients in travel, hospitality, and tourism-aligned organizations. Our award winning marketing tools and content provide best in travel marketing practices and results.
PacRim and PRTech have a focus on digital marketing for Japan including Japanese/Asian language websites, Japanese and Asian language social media programs, influencer and celebrity casting, PRTimes, NewsTV, VideoWire, and other media platforms to support its travel clients. Hotel and travel industry clients benefit from MyRez, developed by PRTech, an online, multilingual reservations system that simplifies making online direct bookings for Asian-language travelers and increases hotel conversion rates, while decreasing cancellations.
PacRim Marketing Group,Inc. & PRTech's Work
For Neiman Marcus
For Sheraton Waikiki
For Outrigger Enterprise Group
For Hawaiian Airlines
PacRim Marketing Group,Inc. & PRTech's Leadership
David B. Erdman
President & CEO at PacRim Marketing Group,Inc. & PRTech
Dave uses his thirty plus years of cross-cultural communications and integrated marketing experience in the hospitality, travel retailing, shopping, and visitor industries in his consulting and business development roles to lead PacRim Marketing Group and PRTech.
An active leader of PATA (Pacific Asia Travel Association) and the Retail Merchants of Hawaii, Dave has been honored for assisting the Hawaii Visitors and Convention Bureau with integrating retail and tourism marketing, and he received The Governor's Retail Merchant Award in recognition of his contributions to the retail industry. He has both lived and worked in Japan and is fluent in Japanese. For market insight and promotions with client/partners, Dave travels throughout Asia; he maintains a hands-on approach and close engagement with targeted markets in coordination with PacRim's market specialists and Tokyo office, which serves as its Asia-Pacific headquarters.
As a testament to the group’s success in focusing on the ever important Asia-Pacific traveler source markets, PacRim Marketing Group and PRTech have been recognized as the largest public relations firm and a “Fastest 50” growing business in the State of Hawaii. As the U.S. SBA’s (Small Business Administration) 2010 “Exporter of the Year” for the Hawaii/Pacific Region, PacRim Marketing Group was recognized for pioneering multilingual, online marketing and technology platforms that help hotels and other travel related businesses capture a greater share of the Asian International Traveler market.
Dave and his team of multilingual, culturally savvy marketing professionals strategically based out of Japan, Hawaii, and throughout the North America, are known for their ability to develop and execute progressive approaches to Asian-language marketing, advertising (online and print), and public relations programs that integrate traditional tactics with new media and digital platforms. PacRim Marketing Group and PRTech have gained a reputation as specialists and advisors to established brands and organizations wanting to increase the share and spend of Asian International Travelers as a portion of their business mix.
“The rapid growth of the Asian International Traveler market has created exciting opportunities for firms wanting to increase their share and spend from these important source markets. As an advisor and partner, PacRim Marketing Group and PRTech are positioned to help global firms increase reach into these markets. Now businesses and traveling consumers the world over can rely on a newly formed alliance of the preeminent global marketing leaders—Consul—to grow their businesses.”
- David B. Erdman