Florida location

AGENCY

MMGY Global

United States

Silversea Location

CLIENT

Silversea Cruises

Monaco

SITUATION

The top luxury cruise line in the world, Silversea Cruises hired MMGY Global to develop a web strategy and presence that makes the onboard experience come to life online.

Action

Through a combination of a contemporary design and innovative back-end solutions, we were able to take the complicated task of searching for a cruise and create a simple tool by which travelers could find the information they were looking in the most intuitive way. In addition, MMGY built a microsite featuring video and stunning photography targeting the luxury adventure traveler, and developed an e-brochure to help with Silversea's sales efforts.

Results

Visitation and bookings increased immediately after the launch of the site.

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