Lieb Management

Germany is the world's largest outbound travel market. It is also a very particular market where major travel wholesalers dominate. Grace to its long-term experience in the field, Lieb Management has an unbeatable relationship with market leaders and top influencers and offers a distinct, personalized service to guarantee the right market positioning for tourism products and destinations in the leisure & MICE market.

Strategic, creative and dynamic solutions in the fields of marketing, sales, communication and PR are our daily bread. Clients can rely on cost-effective consulting and a maximum of flexibility, particularly in the case of a crisis. With a team of 28 people, we operate in more than 19 countries from our office in Munich.

Lieb Management's Leadership

ralf lieb

Ralf Lieb

Managing Director at Lieb Management

As the CEO of LMG and Lieb Management, Ralf is completely dedicated to the tourism industry. His tourism career began in 1988 and since then, he has gained broad expertise through work for travel agencies, a well-known tour operator and finally, over the past 17 years, in destination marketing representation. With the ambition of providing his clients with very individualized service and efficient European representation, Ralf followed his passion and founded his company Lieb Management in 2009 and LMG Management in 2013. His experience and reputation of longstanding enables Ralf to provide qualified, personal service as well as dynamic solutions together with a creative and dedicated team.

“As an agency that is committed to the well-being of our staff, we invest in our employees and encourage participation in seminars and trainings to expand their personal skills. We implement flexible work models to accommodate the personal and family development of our staff. A fair and respectful mentality, an open style of communication and confidence in each of our proficient employees are the basic building blocks for our productive work environment and harmonious team. Bright and friendly offices in Munich contribute positively to the work environment”

- Ralf Lieb

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