Swiss Provider, Interhome, asked Tourism Consultancy to support their ongoing brand building efforts in the Netherlands market.
Interhome, part of Migros Group, was inclined to develop a larger presence in the Netherlands. In order to increase brand awareness, Tourism Consultancy successfully contacted over 100 journalists and influencers over a 3-year span. The journalists and influencers were invited to a personalized experience of the luxury homes of Interhome. Combined with inspiring and vivid newsflashes, Tourism Consultancy created quality content.
Total number of individual press trips: 50
Total number of articles published: 225
Total reach of articles: 7.5 million €
Total media value created: 732,453 €