AGENCY

Interface Tourism Netherlands

Benelux

CLIENT

Interhome

Netherlands

SITUATION

Swiss Provider, Interhome,  asked Tourism Consultancy to support their ongoing brand building efforts  in the Netherlands market.

Action

Interhome, part of Migros Group, was inclined to develop a larger presence in the Netherlands.   In order to increase brand awareness, Tourism Consultancy successfully contacted over 100 journalists and influencers over a 3-year span. The journalists and influencers were invited to a personalized experience of the luxury homes of Interhome. Combined with inspiring and vivid newsflashes, Tourism Consultancy created quality content.

Results

Total number of individual press trips: 50

Total number of articles published: 225

Total reach of articles:  7.5 million €

Total media value created:  732,453 €

Interhome
Netherland Interhome