Brazilians are the second most important international market to New York City in expenditures and Broadway shows are a great part of our experience when visiting the big apple. With that in mind, as NYC&Company Office in South America, we have organized two amazing editions of Broadway pocket shows in Brazil.
The second edition of Broadway event in 2014 held in São Paulo was a mix of the key shows from New York City. We had Motown, The Lion King, Chicago, Stomp, Kinky Boots, Pippin to perform for a VIP audience at a stunny venue, Auditorio Ibirapuera.
“Broadway in Brazil” reinforced the agreement between São Paulo and New York City as sisters-cities, bringing innumerous artists in pocket-shows with opinion-makers, journalists, travel bloggers, tour operators and travel agencies. The special event celebrated with the most famous New-Yorker entertainment in São Paulo was an important approach to NYC & Company with a key audience In both trade and press sectors, with a great coverage to New York City in popular newspapers and trade websites.