To raise the profile and awareness of the multitude of activities available to UK consumers within the state of Nevada. Utilizing Las Vegas as a gateway to the rest of the Silver State, the campaign was to focus on the themes of Luxury, Summer Fly Drives and Ranching.
Hills Balfour launched an integrated sales driving campaign utilizing print and online channels with media partners including Wanderlust and Essentially America. Tour Operator partners were brought on board and converted resulting leads into bookings for the destination.
Campaign activity reached over 2.3 million UK consumers and generated over £100,000 worth of bookings through the campaign tour operator partners.