London Location


Hills Balfour UK

London, UK


South Carolina Department of Parks, Recreation & Tourism


To showcase the unique culinary offering within South Carolina and to drive visitation to the destination through key campaign tour operators.


Hills  Balfour launched an integrated consumer campaign across targeted ‘foodie’ publications including a series of print advertorials and bespoke recipes across Jamie Oliver magazine and


Total campaign reach was in excess of 1million UK consumers and sales with key tour operator partners increased by over 22% during the campaign period.

South Carolina Food
South Carolina Pulled Pork
South Carolina Abingdon Manor1
South Carolina Abingdon Manor2