GTI is a team of dedicated tourism experts, offering specialist knowledge along with integrated sales, marketing, PR and digital solutions for the travel and leisure industry. With the largest tourism-focused PR team in Australia, and expertise in strategic planning, integrated consumer and trade marketing, social media and crisis management, GTI is a skilled and trusted partner on the ground in this region. With offices in Sydney and Auckland, our team is driven to provide clients with innovative, targeted and integrated initiatives that lift awareness and deliver sales.
We work seamlessly to push boundaries and exceed expectations for our clients, which range from national tourism boards to global hospitality companies, and airlines to tour operators. GTI’s edge is its nimble approach and expertise in leveraging innovative marketing campaigns to ensure that awareness and engagement is converted into sales.
GTI Tourism's Work
For Vanuatu Tourism
For W Hotels Maldives
For Las Vegas Convention and Visitors Authority
For LAN Airlines
GTI Tourism's Leadership
Founder and Managing Director at GTI Tourism
With experience working in Europe, the US and Australia, Sarah’s industry experience spans 20 years both within travel wholesale and tour operator groups and agency side. Sarah established GTI in 2006 and since that time has represented some of the world’s most recognisable destinations and tourism brands.
A passionate traveller, marketer and communicator, she drives GTI’s pioneering vision and its leading role in the industry. She is highly regarded by clients and the industry for her innovative, can-do approach, crisis management experience and sustainable travel expertise.
“The Australian and New Zealand markets are offering huge growth potential for tourism destinations and products around the world. Never before have so many Aussies and Kiwis traveled abroad – this is due to our growing home economy, increased air access and greater competition. With major changes in how tourism is being promoted and sold in Australia and New Zealand, these are exciting times. Tourism businesses can rely on GTI Tourism’s expertise to tap into this lucrative growth market.”
- Sarah Anderson
General Manager at GTI Tourism
Georgia is renowned for her strategic thinking, enthusiasm for the tourism industry and strong relationships in the market. As GTI’s GM, she is responsible for leading and integrating the team to ensure effective output across the board and success at every level.
With extensive knowledge and experience leading multi-channel and integrated sales, marketing, PR and digital strategies, Georgia is a core and influential figure across the board, leading on client accounts and agency operations. GTI Tourism clients and the broader travel industry rely on Georgia’s strong leadership to ensure great results from the agency’s campaigns.