GTI Tourism is a team of twenty dedicated tourism experts. For nine years GTI Tourism has represented some of the biggest names in travel in Australia and New Zealand. With the largest tourism-focused PR team in Australia, and expertise in strategic planning, integrated marketing, social media and crisis management, GTI Tourism is your trusted partner in Australia and New Zealand. With offices in Sydney and Auckland, our team are driven to provide clients with innovative, targeted and integrated initiatives that lift awareness and deliver sales.
We work seamlessly to push boundaries and exceed expectations for our clients, which range from national tourism boards to hotel brands, airlines to tour operators and tourism related not-for-profit organisations.
GTI Tourism's Work
For LAN Airlines
For Papua New Guinea Tourism Promotion Authority
For New Caledonia Tourism
For Starwood Hotels and Resorts
GTI Tourism's Leadership
Managing Director at GTI Tourism
Sarah has more than 17 years tourism marketing and PR experience and is recognized as an industry leader in Australia. Her career has included working for some of Australia’s leading tour operators and travel wholesalers, as well as working for global hotel groups and tourism marketing agencies. Sarah established GTI Tourism in 2006 and since that time has represented some of the world’s most recognisable destinations and tourism brands. Sarah oversees sales, marketing and PR strategy across all clients, and is also an expert in crisis management, having led several crisis responses and recovery management plans.
“The Australian and New Zealand markets are offering huge growth potential for tourism destinations and products around the world. Never before have so many Aussies and Kiwis traveled abroad – this is due to our growing home economy, increased air access and greater competition. With major changes in how tourism is being promoted and sold in Australia and New Zealand, these are exciting times. Tourism businesses can rely on GTI Tourism’s expertise to tap into this lucrative growth market.”
- Sarah Anderson
General Manager at GTI Tourism
Georgia joined GTI Tourism in 2007, having entered the tourism industry from a consumer public relations and advertising background. Prior to GTI Tourism, Georgia managed PR and advertising campaigns for established international brands. Drawing on her broad consumer marketing experience, Georgia has been instrumental in developing creative campaigns and strategies that challenge the traditional marketing approach and deliver strong results for GTI Tourism’s suite of blue chip tourism clients.