Fitch y Asociados

Founded in 2001, Fitch & Asociados is a Mexican firm that specializes in communication strategies, branding, media planning and strategic alliances. With a special oriention to the tourism industry, Fitch & Asociados has been a leader for over 10 years in building destination brands throughout Mexico, and creating positioning strategies to increase visitation, brand awareness and brand development. The firm has extensive experience in consumer traveling trends and media consumption in Mexico and all its primary markets. Through the years we have participated in projects involving different products of the touristic industry, including hotels, destinations and airlines. We offer experience, quality and commitment through targeted strategies and action plans aimed to reach our client goals.

Success Factors

  • Clear and standardized processes
  • Creativity and insight
  • Innovative ideas
  • Influence among key players
  • Strategic alliances
  • Solid long term relations with our clients
  • Strategic Monitoring

Fitch y Asociados's Leadership


Oscar Fitch

CEO at Fitch y Asociados

Oscar Fitch was Chair of the Legislative Liaison Committee of the Business Coordinating Council of Mexico for 10 years. After, he became the Vice-president of CONCAMIN (Confederation of Chambers of Commerce) and the President of the National Chamber of Beer Makers. He acted as Marketing Director of Touristic Centers for Cervecería Cuauhtémoc-Moctezuma and as FEMSA’s General Director for Mexico.

As General Director of the Mexico Tourism Board from 2008 to 2011, Oscar was in charge of award winning campaigns “Vive Mexico” and “The Place Your Thought You Knew”. He founded Fitch & Asociados in 2001 as a firm specialized in Tourism and Travel.

“Travel Consul is a competitive advantage for Fitch & Asociados. Being able to partner with members from different agencies around the world, and having the possibility of sharing experiences and travel intelligence with the TC members, allows us to provide our clients with a wider set of solutions to inspire people to travel. ”

- Oscar Fitch

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