www.brandstory.asia

BrandStory Asia is a Travel Representation and Digital PR Consultancy. Our offices are based in Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Singapore and Malaysia to serve as gateways into the fast-growing China and Southeast Asia markets. BrandStory is comprised of four pillars – BrandStory, TravelStory, Social Stories and EVENTually. 

For the last 15 years our passionate team has  been focused on "Telling Your Story in Asia," now let us tell your story!

Brand Story's Leadership

Reene Ho-Phang

Founder / Managing Director at Brand Story


Reene Ho-Phang is the Founder and Managing Director of BrandStory Asia, an award- winning strategic Travel Marketing & Representation consultancy founded in 2003. Headquartered in Shanghai, BrandStory’s offices are based in the key gateway cities such as Beijing, Guangzhou, Chengdu, Xi’an, Hong Kong, Taipei and Singapore, with a new office planned in Malaysia for brands entering Greater China and Southeast Asia.

Ms Ho-Phang was also the Corporate Director for the multiple award-winning Asian hotel chain Banyan Tree Hotels & Resorts in year 2000. She spearheaded revenue-generating brand communications campaigns for 14 luxury properties, 30 spas and 42 retail boutiques in 16 markets including China, Hong Kong, Japan, Korea, Taiwan, Singapore, Middle East, India, Australia, United Kingdom, United States, Germany, France, Italy, Switzerland and South Africa.


Peter Phang

Executive Director at Brand Story


Peter Phang is the Co-Founder & Executive Director of BrandStory Asia. He plays a strategic role, working closely with airlines and travel intermediaries, in increasing Chinese leisure and business visitors to Las Vegas, one of the world’s leading destination with 150,000 hotel rooms and 11 million square feet of meeting and exhibit space.

Prior to Las Vegas, Peter was the China Country Manager for Abu Dhabi Tourism & Culture Authority. Peter pioneered strategic projects including Approved Destination Status for United Arab Emirates in 2009, Abu Dhabi Visitor Centre in Beijing, UAE Pavilion in World Expo 2010, Volvo Ocean Race Hainan and Formula One brand activations. During his tenure, the Emirate saw over 300% increase in Chinese visitation.

Peter has recently joined as one of the Board of Strategic Advisors of WEGOGO, a social discovery AI travel platform for sophisticated Chinese travellers to connect directly with local hosts who offer aspirational and transformational travel.



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