Blue Square Consultants


We aim to deliver success stories across sales, PR and brand management that changes the game in an ever-evolving tourism industry.

Around 2010, tourism brands sourcing from India were looking for a professional organization with corporate backing in terms of finances, policies and infrastructure offering them a 360 degree service offering, including creative solutions, PR, marketing, sales and media buying. 

Blue Square Consultants was born to bridge this gap, with a simple philosophy of bringing best practices to India and combining this with market-specific strengths such as local relationships, trade awareness, market intelligence and customization.

For over seven years, Blue Square Consultants have worked with some of the biggest names in the Indian travel industry, currently servicing five NTOs and various DMCs, Hotels and Attractions. We are a team of 25 talented and passionate individuals with a combined experience of over 175 years.

Blue Square Consultants's Leadership


Lubaina Sheerazi

Chief Operating Officer at Blue Square Consultants

Lubaina's  brush with the tourism industry began in 1998, working in diverse portfolios in some of the most reputed tourism brands in the country like Galileo, Air Sahara, Kuoni, Cox and Kings. 

With rich experience in creating a new brand identity, Marcomm services, Innovative Media solutions, developing new levels of mutually beneficial association, has been keen areas of interest. 

In the present capacity as COO Blue Square Consultants, responsibility lies for identifying Destination’s potential and Travel products specific for Indian Outbound Market. Formulate strategies to establish & enhance destination image, Lubaina is also the media spokesperson for all clients we represent. The company today holds a leadership position in the country in its area of operation. 

“If you are not in India already, you ought to be! India is undoubtedly the source market of the future and will witness exponential growth in the coming years. But the market is also equally complex and extremely diverse. Allow us to navigate you through the complexity and establish your business in India”

- Lubaina Sheerazi

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