MMGY Global Acquires UK-Based Digital Spring
MMGY Global announced the acquisition of London-based Digital Spring (DS), a content, media and creative solutions agency for travel and tourism brands. As a strategic addition to MMGY Global’s expansion, DS will be part of the company’s European integrated services brand, MMGY, working with sister U.K.-based brands Hills Balfour, Grifco and Ophir.
As part of the acquisition, MMGY will now provide its clients full media services across both digital and traditional channels as part of its European offering. The company will now also provide a suite of proprietary media products that target specific U.K. and European travelers. These technology- and data-led products are specifically designed to target, engage and convert travelers and are proven media and content platforms already provided by the company. The acquisition allows MMGY to leverage the innovative Digital Spring Technology Suite to continue the expansion of its integrated client solutions, including comprehensive media services in key trade and consumer channels.
Digital Spring founders Rob Jolliffe, Rob Llewellyn and Dominique Moseley, as well as the entire DS team, will remain an integral part of the business.
“Our mission has always been to be a leader in travel marketing innovation, and becoming a part of the world’s premier travel marketing company helps further that objective,” said Jolliffe. It’s also flattering that the MMGY Global team sees the value in bringing us together based on what we have built at Digital Spring.”
“This expansion of our MMGY platform in the U.K., alongside our Grifco, Ophir and Hills Balfour operations, is part of our belief that travel on the Continent is growing and important,” said Clayton Reid, CEO of MMGY Global. “The shared values and industry relationships that exist between our companies today make this a natural evolution for our team and present a great deal of opportunity for our colleagues around the world.”
The company, which recently launched a new industry study titled Portrait of UK Travellers™, will introduce more details of the Digital Spring services and other new products in the coming weeks.
The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of any other agency member of Travel Consul